This masterclass provides you with unique insight into how to achieve success and longevity in today’s competitive music scene while remaining true to your own unique artistry.

Using in-depth case studies, we explore how recent, diverse artists including Billie Eilish, Bruno Mars, Taylor Swift, Ariana Grande and others have continuously evolved to stay relevant and ahead of the curve, all while maintaining their signature sound and a cohesive image and persona.

Over the course of this 2.5 hour masterclass, you will learn:

How today’s A-list artists have evolved to remain relevant in this fast-changing musical landscape while remaining true to their artistry
What signature sounds have remained constant as their bodies of work evolve
How they’ve capitalized on and pushed the boundaries of, emerging trends, and put their unique spins on the sounds of the day
How they marry their sound, persona and image
Their use of cross-genre pollination to heighten the song’s reach potential
How they’ve successfully balanced innovation with just enough familiarity to keep evolving as an artist while at the same time meeting audience expectations
And much more

By attending this masterclass, you’ll walk away with a trove of new ideas you’ll be able to immediately apply to your creative process and a brand-new perspective on how to achieve success and longevity in a competitive music scene while remaining true to your unique artistry.

Length: 2.5 Hours

Format: Video recording of the live masterclass accompanied by a downloadable companion presentation deck.

Release Date: 2022

Price: $149

“

Balancing Artistry with Commercial Appeal gave me incredible insights about trends, identity, influences, strategies and evolution of great songs and artists. It’s definitely a great Masterclass for artists that want to develop their own signature maintaining their identity and audience

Diego Amorocho

Producer, Octogram

Masterclass Case Studies Include:

Introduction to Balancing Artistry with Commercial Appeal

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