HIT SONG CASE STUDIES

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Blinding Lights

Motifs are highly important, yet often overlooked, elements within hit song melodies. We see them across the board in Top 10 hits, yet they are rarely discussed in modern songwriting education! This video case study looks at how Blinding Lights' all-star team of hit makers, one of whom is Max Martin, cleverly extracted a motif from one hook to foreshadow and creatively reinforce another. (Length: 6 Minutes)

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Drivers License

In any hit, a strategically structured narrative is paramount to leading the listener through the song in a highly engaging, satisfying, and ultimately memorable manner.

This video case study explores Drivers License's narrative flow. (Length: 13 Minutes)

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Montero (Call Me By Your Name)

In any hit, an effective rhyme scheme is what glues a song’s melody and lyrics together in a cohesive and memorable manner.

This video case study takes a deep dive into what makes the rhymes in Lil Nas X’s Montero (Call Me By Your Name) so effective. (Length: 10 Minutes)

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Capitalizing on Memes

In this video we explore Billboard Hot 100 Top 10 memes (i.e. viral trends) including an overview of notable genre, influence, instrument and song structure memes, how one specific meme and evolved, and how one particular group capitalized on some of the hottest trends and memes. (Length: 22 Minutes)

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Creative Benchmarking: Crying in the Club vs. Havana

In this video we benchmark Camila Cabello’s first two singles from her first solo album since leaving Fifth Harmony, Camila - Crying In The Club and Havana. (14 Minutes)